If you are one of the few users who need more ads all over Google services, you are in luck. The search behemoth declared this week a whole bunch of new advertisements that will be served up all over a number of its mobile platforms. The tailored Discover feed in the Google application will be receiving advertisements for the first time, while extra promotional ads will be added inside search results for Google Images, Gmail inbox tabs, and YouTube feeds.
The new ads will arrive majorly in 2 forms: “gallery” advertisements, that comprise various pictures that consumers can swipe through; and “discovery” advertisements that insert sponsored ads in places where users are characteristically seeking for content customized for them. Discover ads will come into view inside the feed for Google Discover amongst other places, coming into along with recommending content and news stories geared toward interests of users. Gallery ads, which are set to launch later in 2019, will show up in search results. Google states that the format has created 25% extra interactions as compared to more static ads.
On a related note, Facebook is making an effort to prevent Cambridge Analytica-akin scam with lawful measure. The social network has taken legal action against Rankwave (the South Korean analytics firm) for supposedly misusing its app info for targeting ads (thus violating its contract) as well as failing to obey with an obligatory review to show that it respected Facebook rules. Rankwave allegedly employed data taken from its “social influence score” application (such as location check-ins and post interactions) for its own business reasons instead of enhancing the feature of the app itself.
The firm depended on unsupported denials and stalling tactics when question for its behavior, as per Facebook. This was confirmed by the media as well as sources, who refused to be named.