The Trade Desk which is an American online advertising company is all set to step in the Chinese market amidst the China-US trade war. The company was founded by Jeff Green and Dave Pickles in the year of 2009. After going public in 2006, it has changed the way of marketing through its technology. It has very reputed clients like Procter & Gamble and Omnicom group which is an agency holding company.
The vast majority of S&P 500 has also done their ad campaign through The Trade Desk’s platform. Considering its income, it holds revenue earnings of $88 million out of $477 million from last year and it keeps growing. The first quarter revenue increased by 41% with around 12% profits more. It also gained confidence of the companies who are known to criticize ad-tech companies in the past years. Last Thursday, The Trade Desk stock increased by 74% this year at $201.89 thus acquiring market capitalization of $9 billion. Considering the last two years of growth, it is increased by 270%, with little up and down like 2.4% in the Friday’s pre-market. According to the opinions of Pivotal research analyst, Michael Levine, the Trade Desk is a unique asset which is growing with fastest rates in the industry due to their entry in programmatic advertising. He further adds that the company displays a rare combination of strong growth and profitability.
Wall Street is proud of The Trade Desk as the company got its ad platform to China, while China had put restrictions on other big tech giant US based companies like Google, Facebook, and twitter. Recently the company gave marketers an opportunity to use their first party data providing an access to the partnership with Chinese media companies. In the next five years, The Trade Desk wishes to make China one of its top 3 markets.